Dental Conversion Marketing

Turn more of your dental marketing into booked patients

An ongoing service that makes sure your measurement works, improves the pages people land on, runs your paid campaigns, and compares the results with your actual bookings wherever your data allows.

A form submission is not the finish line. A booked appointment is closer to it.

Book a $90 Conversion ConsultationSee How It Works

For independent practices, multi-location groups, and DSOs. Available on its own or after an OcclusionOS diagnostic.

  • Measurement and conversion tracking
  • Landing pages and booking paths
  • Paid campaign management
  • Booked-appointment reporting where data allows
The Gap

Your ad dashboard says the campaign worked. Did it?

Clicks, calls, and form fills are useful signals. They are not patients. Most dental advertising reports stop at the point where the practice's real question begins.

What the ad platform reports

Activity, measured inside the ad account.

  • Impressions
  • Clicks
  • Cost per click
  • Calls and form fills
  • Platform conversions

What the practice needs to know

Whether that activity became appointments.

  • Did the visitor call, or just look at the page?
  • Did the person who filled out the form actually book?
  • Which campaigns produce appointments, not just inquiries?
  • Where are prospective patients dropping out?
  • Where should the next marketing dollar go?
The Conversion Path

We measure what happens after the click

Dental conversion marketing follows a prospective patient from the ad to the appointment book, and measures as much of that path as your systems allow.

  1. 1

    Ad

    Someone sees your ad and clicks.

    Clicks and cost

    Visible in ad and analytics tools

  2. 2

    Landing page

    They arrive on a page built for that campaign.

    Visits and engagement

    Visible in ad and analytics tools

  3. 3

    Conversion action

    They call, submit a form, or start online booking.

    Tracked calls, forms, booking starts

    Visible in ad and analytics tools

  4. 4

    Inquiry

    A real prospective patient reaches the practice.

    Inquiries by campaign

    Needs practice booking data

  5. 5

    Booked appointment

    They are on the schedule.

    Bookings matched to campaigns

    Needs practice booking data

Attendance, case acceptance, and purchased procedures come later in the patient journey. Those stages belong to the broader OcclusionOS diagnostic framework.

What We Do

Three disciplines, run as one system

Buy the right traffic, send it to the right experience, measure what happens next, and keep improving.

01

Measurement foundation

Before we optimize marketing, we make sure we can measure what happens.

  • Analytics and GA4 review
  • Ad platform tags and pixels
  • Call, form, and booking conversion tracking
  • Broken or duplicated conversion actions
  • Mismatches between analytics and ad platforms
  • Campaign attribution and landing page tracking

02

Conversion experience

We improve the pages people reach after the click, and we implement the changes.

  • Campaign-to-page alignment
  • Messaging and value proposition
  • Calls to action and forms
  • Mobile usability and friction
  • Service and location pages
  • Booking pathways and test recommendations

03

Campaign management

We design and manage paid campaigns around what your practice can actually serve.

  • Built around goals, services, and locations
  • Matched to capacity and budget
  • Audience and geographic targeting
  • Platforms chosen to fit the strategy
  • Optimized against measurable conversion actions
  • Active monthly management

Measure it. Improve it. Send qualified traffic to it. Measure again.

We roll up our sleeves and implement. Where a change depends on your website provider, another vendor, or your internal team, we work with them to get it done.

Conversions to Bookings

From conversion data to booked patients

When your practice can provide suitable booking data, we build a dashboard that compares marketing activity with actual appointments.

A typical ad report
Impressions
Clicks
Cost per click
Conversions

The report ends at “conversions.”

The question we add: how many became booked appointments?
CampaignConversionsInquiriesBooked
Service campaignIllustrativeIllustrativeIllustrative
Location campaignIllustrativeIllustrativeIllustrative
Brand campaignIllustrativeIllustrativeIllustrative

Illustrative layout only. No client data is shown.

Questions the dashboard is built to answer

  • Which campaigns are producing inquiries?
  • Which are producing booked appointments?
  • Are visitors clicking but not contacting the practice?
  • Are people contacting the practice but not booking?
  • Which services or locations perform differently?
  • Where should the next marketing dollar go?

What booking-level reporting depends on

Connecting campaigns to appointments takes your cooperation. We may need access to booking, scheduling, PMS, CRM, or call-tracking data. How far the connection goes depends on:

  • Your scheduling, PMS, CRM, or call-tracking systems
  • The data available
  • Appropriate access
  • Data quality
  • Technical feasibility

We do not claim automatic integration with every system or perfect attribution. We tell you what your data can support.

Measurement and advertising are set up around each platform's healthcare restrictions and your data environment. Patient information is not used for ad targeting.

How It Works

Set up once. Then a monthly learning loop.

This is not a one-time media setup. Each month's results shape the next month's campaigns and pages.

Setup

One time
  1. 1

    Check the measurement system. Audit analytics, tags, conversion actions, and related tracking.

  2. 2

    Establish conversion measurement. Fix or configure the conversion actions needed to measure performance.

  3. 3

    Design the campaign. Plan around your budget, goals, services, geography, and available capacity.

  4. 4

    Build the conversion experience. Align ads, landing pages, messaging, forms, calls to action, and booking paths.

Every month

Ongoing
  1. 5

    Launch and manage. Run the campaigns and manage them actively.

  2. 6

    Connect activity to bookings. Where booking data is available, compare conversions with real appointments.

  3. 7

    Improve. Adjust targeting, budget, ads, messaging, landing pages, conversion actions, and campaign mix.

Then back to step 5 with better information.

Pricing

Straightforward pricing

One setup fee, then a monthly management fee based on the number of campaigns.

Initial setup
$2,000one time
First campaign
$1,500per month
Each additional campaign
$500per month

Advertising spend and ad-network charges are separate and paid in addition to these management fees.

What the setup covers

  • Digital ecosystem health check
  • Analytics and tracking review
  • Conversion action setup or correction
  • Campaign planning and initial configuration
  • Initial landing page and conversion recommendations
  • Dashboard and measurement setup suited to the engagement

Some technical work depends on systems controlled by other vendors. We confirm what is feasible before committing to it.

What counts as a campaign

We agree the scope and number of campaigns with you before work begins, so the monthly fee is clear before anything launches.

After a diagnostic

If you have completed an OcclusionOS diagnostic, Dental Conversion Marketing is still priced separately. See the diagnostic packages.

Book a $90 Conversion Consultation
Where This Fits

Already have a marketing team? Good.

You do not need to replace your agency, website company, or internal marketing department. We can lead the work or slot in alongside the people you already trust.

  • On its own

    We run measurement, landing pages, and campaigns end to end.

  • After a diagnostic

    We put the diagnostic's acquisition findings to work.

  • With your internal team

    We take the pieces your team wants help with and share the measurement.

  • With your current agency

    We coordinate on tracking, landing pages, and campaigns. No one needs to be fired.

Where to start

Need to understand the entire growth system?

Start with an OcclusionOS diagnostic: location analysis, patient conversion and value, and executive dashboards.

See diagnostic packages

Know you need better acquisition and conversion?

Start with Dental Conversion Marketing. No diagnostic required.

Start with the $90 consultation

Already completed an OcclusionOS diagnostic?

Dental Conversion Marketing can become the implementation layer for its findings.

How diagnostics turn into action
Why OcclusionOS

Analysts who also do the work

OcclusionOS was built to diagnose dental growth: where demand comes from, where prospective patients stop progressing, and which constraint deserves the next dollar. Dental Conversion Marketing applies the same discipline to acquisition. We measure before we optimize, and we optimize before buying more traffic.

Led by Jed Jones, principal of OcclusionOS. Human judgment decides what the numbers mean and what changes next. OcclusionOS is an arm of Ambient Array, Austin, TX.

See the OcclusionOS framework or read our writing on dental growth.

I have been in business for over twenty years and I finally have a data driven understanding of our business that we can now harness in marketing. I appreciate Jed's dedication to our success.

Josh R.

Owner, Multi-Location Dental Practice in Texas and Illinois

Next Step

The $90 Conversion Consultation

A focused, working conversation about your marketing, your measurement, and what happens after the click.

What we cover

  • What you are doing now, and what you want marketing to accomplish
  • Your current advertising and who manages it
  • Known measurement or tracking problems
  • Landing page and conversion concerns
  • How much visibility you have into bookings
  • Whether OcclusionOS is likely to be a good fit

What you leave with

A clearer view of whether an engagement makes sense, and where we would start if it does. The consultation is a substantive conversation with the person who would lead the work, not a sales call and not a full audit.

No payment is taken here. We reply within one business day with a link to pay the $90 fee and schedule your time.

Need to cancel? Cancel at least 24 hours before your consultation for a full refund.

Common Questions

Dental Conversion Marketing FAQ

Is Dental Conversion Marketing available to single-location practices?
Yes. Dental Conversion Marketing is available to independent single-location practices, multi-location groups, and DSOs. It is not limited by the number of locations you operate.
Do I need an OcclusionOS diagnostic first?
No. You can start with Dental Conversion Marketing on its own. If you have completed an OcclusionOS diagnostic, this service can become the implementation layer for its findings. Either way, it is priced separately from the diagnostic.
Can you work with our current agency or marketing team?
Yes. You do not need to replace your agency, website company, or internal marketing team. We can lead the conversion marketing work, or take a defined part of it such as measurement, landing pages, or paid campaigns, and coordinate with whoever owns the rest.
What does the $2,000 setup include?
The setup builds the measurement and campaign foundation: a health check of your analytics, tags, and conversion actions; setting up or correcting the conversion actions needed to measure performance; campaign planning and initial configuration; initial landing page and conversion recommendations; and reporting set up to fit the engagement. Some fixes depend on systems controlled by your website provider or other vendors. When they do, we work with those parties and tell you plainly what is within reach.
What counts as an additional campaign?
We agree the scope and number of campaigns with you before work begins, based on your services, locations, and goals. The first campaign is $1,500 per month and each additional campaign is $500 per month, so you know the monthly fee before anything launches.
Is advertising spend included in the monthly fee?
No. Advertising spend and any charges from the advertising networks are paid separately and are not included in the OcclusionOS management fees. We plan campaigns around the media budget you choose.
How do you connect marketing conversions to booked patients?
When your practice can provide suitable booking data, for example from your practice management system, scheduling tool, CRM, or call tracking, we build a dashboard that compares campaign conversions with booked appointments. How far this goes depends on your systems, the data available, the access you can grant, data quality, and technical feasibility. We do not promise perfect attribution, and we are clear about where the data supports a conclusion and where it does not.
What access will you need from our practice?
Typically: access to your analytics, tag manager, and advertising accounts; a way to make or request changes to your website and landing pages; and, for booking-level reporting, access to appropriate booking, scheduling, PMS, CRM, or call-tracking data. We confirm exactly what is needed, and how any patient information will be handled, before work begins.
How do you handle patient privacy in advertising and measurement?
Measurement and advertising are set up around each advertising platform's healthcare restrictions and your own data environment. Patient information is not used for ad targeting. If booking-level reporting requires access to patient information, we agree how it will be handled, including a Business Associate Agreement where required, before any access.
Do you build landing pages or only advise on them?
Both. We advise on strategy, messaging, page structure, forms, calls to action, and booking paths, and we implement the changes. Where your website is controlled by another vendor or an internal team, we work with them to get the changes made.
What happens during the $90 consultation?
It is a focused conversation about what you are doing now, what you want to accomplish, your current advertising, any known measurement problems, your landing pages and conversion concerns, and how much visibility you have into bookings. You leave with a clearer view of whether an engagement makes sense and where we would start. It is not a full audit. You pay the $90 fee through Stripe when you book your time, and you can cancel at least 24 hours before the consultation for a full refund.
Questions about the OcclusionOS diagnostic

Let's find out where your next patient is getting lost.

Start with a focused conversation about your advertising, your pages, and what you can see of your bookings.

Book a $90 Conversion Consultation